Matte Photos Vs. High-Gloss Photos: When You Should Use Them

Posted by on Feb 4, 2016 in Uncategorized Comments Off on Matte Photos Vs. High-Gloss Photos: When You Should Use Them

If you are working at a company, chances are good that you are going to need to print photos out for a display that you are showing to a client, a display at a trade show, or a some sort of project analysis. There are two main types of photo paper that you have available to you. The first is matte photos, which tend to be slightly less shiny than the photos that you print at a convenience store. The second is high-gloss photos, which are photos that have a high level of shine and a thicker finish. In many cases, the photo paper that you choose for your presentation could make or break your level of success. Here are some scenarios where you would need to choose between matte photos and high-gloss photos. 1. If the Photos Are Going to Be Touched If you are at a trade show and have books of your company’s designs or finished products, you are going to need high quality photos that are able to stand up to people touching them all day. This is critical because if you don’t get photos that can stand up to being touched, your photo book is not going to look as good after the first few hours and can lead to decreased sales during the last few hours of the trade show. For more durable photos that people are going to be touching, you want to choose a matte finish. Matte photos tend to be more durable and more resistant to fingerprints, rather than high gloss photos. However, matte photos tend to be a lower quality image and not as sharp, so you are going to have to decide whether it is worth paying the extra money to protect the higher resolution high gloss photos or go with matte photos. 2. If the Photos Are Going to Be on Display and Scrutinized If you are going to have photos on display and scrutinized by customers who need a clear image to make a final decision about your product, you will want to use high-gloss photos. High-gloss photos have a sharper image and will be better looking than the matte photos, although not as durable. Make sure that you protect the high gloss photos behind a pane of glass or use some other protective measure in order to be sure that they continue to look great. For more information, talk to a company such as Refill Ink that specializes in high-gloss photo paper....

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Need Marketing Plans? Why A Professional Plans Printing Company Is The Way To Go

Posted by on Jan 30, 2016 in Uncategorized Comments Off on Need Marketing Plans? Why A Professional Plans Printing Company Is The Way To Go

Whether you’re planning a large or small venture, you need professional marketing help.  There’s nothing like having the expertise of an experienced team to help you draw up and map out exactly how you plan to pull off your next excursion.  This is especially true if you’re planning to do something that will appeal to the masses, which requires a keen eye and an attention to detail.  Use this information to learn more about why you need to enlist the help of the plans printing team at your local print shop before you embark upon your next project. Storyboards Matter One of the most important reasons why you need professional help when you’re making marketing plans is because you need a storyboard.  A storyboard is essentially a map that lays out exactly what should be done in sequence, and this can make all the difference. If you undergo a project without a storyboard, you get a project that may not have the trajectory that you were after.  For example, if you’re looking to make a marketing video that boldly markets the products and services that you offer, you don’t want this to be left to chance.  The elementary method is to just have an individual talking about what you have to offer.  However, the more advanced technique embeds your services into an engaging series of events that follow the dictates of a storyboard. A plans printing company can help you develop the storyboard that allows you to create a video that both delights the customer, and markets your product according to a preset design.  Every piece on the set will be accounted for, so you can make sure that your point gets across, without appearing unprofessional. You Need A Convincing Hook Another reason why you should go with a plans printing company is because you need a convincing slogan when you’re attempting to reach people.  This is known as your “hook,”  and it can make all the difference. When you go to a plans printing company, they will help you design a convincing hook, or slogan, that will work for your business.  If the hook is catchy enough, people will begin to talk about it among themselves, and it may eventually take on a life of its own.  This spreads your brand, so you can get more business. When you’re attempting to make your marketing plans, don’t go it alone.  Enlist the help of a plans printing company, such as Jensen Blueprint Repro Ltd color copies, so you can enjoy these benefits and more....

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How To Edit ….

Posted by on Jun 18, 2015 in Uncategorized Comments Off on How To Edit ….

If you have a knack for words and have mastered turn of phrase, you may consider a career in editing. Yet being an editor takes more than aptitude–strategy is key. To become an effective and efficient editor, follow these steps for how to critique any written work. Read-Through It’s often wise to read through the entire manuscript to understand it as a whole. You don’t even have to be in editor-mode yet. Look at it from the perspective of a reader. What jumps out at you? Is the writing clear and concise? You may wish to jot down thoughts and impressions you may have on the computer or a sheet of paper. You may wish to remember these thoughts later when you get into the nitty-gritty of the piece. Another piece of advice is to take a break after your initial read-through so you can let the ideas of the work settle in your mind. Return with a fresh pair of eyes and point of view before you get into heavy-duty editing. Substantive Editing Many novice editors are tempted to jump into the grammar and punctuation errors next. Yet most experienced editors will tell you that this may be pointless before a substantive edit. This step refers to editing for structure and global issues. Some editors find it helpful to make notes in the margins or on a separate sheet of paper to label parts of the manuscript. This can help you see how the work is outlined.  Now that you see how the ideas are laid out, you can rearrange them to be clearer and be more organized. Pay special attention to how sentences flow and how they build on each other. When you move these things around, also mind how the new order transitions from one idea to the next. Copyediting  When you are satisfied with the structure of the piece, you can begin copyediting. This means correcting grammar, punctuation, and other issues according to the standard rules of English. This step also requires editing for style. Style refers to an organization’s preferences and particular choices about punctuation, spelling, capitalization, and so on. Popular styles include the Chicago Manual of Style, American Psychological Association, and Modern Language Association. Additionally, you should do fact-checking and source-checking during this step. Last of all, perform formatting to ensure the manuscript is visually appealing. When you go through these steps in this order, you’re sure to produce not only a clean manuscript but meet deadlines quickly. If you need a piece edited, but aren’t sure that you are up to the task, check to see if your printing services provider also provides editing...

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